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One of the most valuable tools for your agency's content strategy is the daily SherloQ™ Intelligence Report. Along with SEM Rush for competitive research, these two products provide a powerful combination for any copy team. How do you use it? Assuming your copy team has already "rushed" the competitive landscape for a client and set...

With artificial intelligence (AI) and machine learning technology on the rise, automation isn't just in the near future. It's happening right now and it's the new norm. There is a lot of confusing language out there on this topic. Our goal is not to confuse. Instead, we want to help you better understand automation, its...

AdTech and MarTech are two terms often used interchangeably within the industry but mean two very different things. What do these terms mean? And how can combining both pieces benefit business owners? AdTech, short for advertising technology, refers to the different technology used to research audiences and deliver targeted ads to those audiences. MarTech, short...